Brand Discovery

Include any specific capitalization, spacing, or spelling preferences.

e.g., Arabic, French, or other language variations. Detail all acceptable versions.

Every brand has an origin story. Share yours — what inspired you to start, and what drives you today?

Think of it as your reason for existing — what gap do you fill in the market?

Mission = what you do today and why. Vision = where you want to be in the future.

Include demographics, behaviors, social class, and what matters most to them.

Select all that apply.

Select all that apply.

Think of it as SEO keywords — words that when searched, your brand should appear.

What is the overarching feeling or idea?

The one thing you want to be known for above everything else.

Think about the trust signals — what makes people choose you over competitors?

e.g., Bold, Innovative, Trustworthy, Minimal, Playful.

When someone interacts with your brand, what should they feel or think?

Select all the emotions you want customers to feel. You can pick as many as apply.

How do they dress? How do they speak? What do they care about?

Adjust each scale to define your brand's tone of voice.

e.g., Trust, Innovation, Simplicity.

Please provide names and links if possible.

Be specific — is it their logo, colors, messaging, tone, website, overall vibe?

These can be from any industry. What about them inspires you?

Select all that apply.

Provide links or images. What exactly — the icon, colors, typography, overall feel?

Helps us avoid the wrong direction early.

Dark theme, bright theme, earthy tones, neon? Any specific colors?

Icon = symbol (Apple, Nike). Type = lettering (Google, Coca-Cola). Combo = both (Adidas, Burger King).

Clean & Flat = Apple, Airbnb, Stripe. Photographic & Textured = National Geographic, luxury brands. Or a mix?

Anything we haven't covered that is important to you.